Performance Marketing: The Basics
Performance Marketing: The Basics
When one is asked of performance marketing, it’s easy to just say “Well, isn’t all marketing performance marketing...
Your leads will know who you are, what you have to offer, and why they should pick you over anybody else.
Our certified marketing team will scale your business across 20+ online channels
With access to thousands of channels and networks we are able to define target areas as broad or as narrow as the campaign dictates.
Our focus is on the USA and Canada, but we run campaigns world-wide.
We don’t use conventional means of marketing and instead of advertising your product we advertise intent. This implies that we are on a completely different playing field and co-exist in parallel with multimillion dollar budgets with zero adverse impact.
Our approach is also free to test and requires no setup from your end. This is especially useful for companies that have an established marketing cost and results, as you will be able to confirm that our marketing efforts will not impact your existing costs.
We are not. Since every client and the area they cover are different, we have to approach them individually and create specific campaigns for each one. Targeting, lifecycle and even traffic sources may all differ from one client to the next.
Once a lead is generated it is immediately sent to you. It is never resold or reused for any other campaigns and is yours and yours alone.
This depends on your coverage and capabilities. Our team has generated as much as 600+ leads on a daily basis for the clients that have the infrastructure to process them and as little as 20+ per day for smaller companies whose coverage only spans a few cities.
We are able to find individuals who have an interest in your product, but are not actively looking for it, thereby avoiding focusing on the same traffic as your competition and (likely) your own marketing efforts. We then target those individuals and educate them on the product, developing intent. Once that intent reaches a specific threshold, we are able to convert those prospects into a fully qualified lead and forward it to you.
Our total pool of traffic sources is in the hundreds. It includes direct placement, various forms of social marketing, native as well as display advertising. The sources that will be utilized for your company depend on your actual product and area covered.
Just your work hours and area of coverage . We will do the rest of the research ourselves. We will learn about your product and company and what makes you stand out. We’ve gotten very good at this over the years and can start sending you leads within 48 hours.
Free. That’s right, we will run a pilot with you absolutely free and if you have the capacity - we will deliver 50 leads for free and in real-time. After the pilot we will discuss what makes sense for both parties and grow your business by double to triple digits.
We are not. We are a performance publisher. We don’t market your brand or company and are invisible to those that have an active interest in your company. We don’t manage any of your activities, nor do we consult you on how to market. We don’t do any SEO or PPC, nor do we need a budget. We simply provide high quality results.