Metal roofing is one of those verticals that you have a hate-it-or-love-it type of a relationship with. You either love it due to its variety, flexibility, performance and longevity or, you hate it because you don’t know much about it.

The good news is that the subset of people that don’t know much about metal roofing is shrinking. This brings new and lucrative opportunities for those on the cusp of the marketing wave. We’ve seen very rapid growth with our metal roofing clients and decided to put together some numbers to illustrate where the market is going, what the typical acquisitions costs are and how to take advantage of the current digital landscape to leverage your position in your coverage area.